Why You Should Be Using Instagram Story Ads

Uncategorized May 10, 2021


Did you know that 4 million businesses are already using Instagram Stories ads? Kind of crazy right? So you should definitely be using them too!


Alright, that concludes my Ted Talk thank you for stopping by the blog today! Just kidding, that's not the only reason why you should be using Instagram Story ads although that stat might have made you want to open up your Instagram app, there are plenty of other reasons you should know about before you get started. Not only do you have access to over 500 million daily users, but Instagram Story ads can actually be really profitable, cost-effective, and allow you to reach a wider audience. They don't require you to start dancing as you pitch your offer, however, they are quite easy and fun to create! So let's dive in!

How Much Do IG Story Ads Cost?


Alright, Let's go straight into the money talk. How much does it actually cost to run Instagram Story Ads? On average the cost is between $0.70 to $1.00 per...

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What The Heck Is A Billing Threshold? How Do You Change It?

Uncategorized May 06, 2021
Hey! Let's talk about billing thresholds.
What's that you ask?
It's how Facebook charges you for your ad spend.
So when you're running ads. You're spending money, right? So if you want to know How Facebook Charges you for running ads well It all starts and ends with your billing threshold.
As you start running ads, your billing threshold will most likely start off on the lower side. For example, let's say your billing threshold is $25. Every time your ad spend reaches those $25. Facebook will automatically charge your debit card on file. and also raise your billing threshold higher. Pretty straight forward right?
This is how a billing Threshold works.
How Do You Change Your Billing Threshold?
You can adjust your billing threshold by going into your business manager clicking on business tools and then going under the billing tab.

Step 1: Go to Business Tools


Step 2: Click On Billing Tab

Once you're...
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The Top 3 Reasons Why Your Facebook Ads Suck And How To Make Them Better

Uncategorized May 03, 2021

Shoving money into the Facebook machine and losing it all doesn’t sound like a lot of fun. If you’re not prepared for the IOS14 Update, Have bad ad creative, or simply lack strategy when it comes to your ads, then it’s safe to say your ads probably aren’t doing too hot. It’s all good. Let’s go ahead and dive into the top 3 reasons why your ads suck and what you can do to start creating ads that convert.


1.) Underprepared For The IOS14 Update



Let’s be honest there’s a lot of outdated information out there. The iOS 14 update just launched, so if you're running ads and don't have your domain or two-factor authentication setup, you are at a very high risk of getting your ads shut down. Verifying your domain and setting up two-Factor authentication is essential at this point. Doing this as soon as possible allows Facebook access to your back end, which means they will be able to optimize your ads and keep everything...

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How To Move A Personal FB Ad Account Into Business Manager In 9 Easy Steps.

Did you know that you're actually creating a personal ad account anytime you boost posts, promote pages, and start advertising on Facebook? This means that inside of Business Manager, you'll gain access to even MORE helpful tools and data! I'm talking about more advanced features, the capability for someone else to help you manage your ads, and the ability to consolidate multiple pages right inside of Facebook Business Manager!
Want to know how to gain access to all of this extra goodness? 
Well, You'll need to start by having a business manager ads account set up first! 
If you don't have this set up yet, don't worry. It's super easy! Go ahead and check out our previous blog post, How To Grow Your Podcast With FB Ads In 2021, for help with setting up your business manager ad account.  
Now on to the juicy stuff!

Follow The 9 Steps below to Move Your Personal Facebook Ad Account Into Business Manager:

  1. Open...
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How To Grow Your Podcast With Facebook Ads (in 2021)

How many times have you uploaded your latest podcast episode thinking, "OMG! I can't wait to share this with my listeners! They're going to love it!" only to be met back with the sound of crickets and zero new subscribers. Probably, more times than you're comfortable admitting, huh? It's all right; that's why we thought we'd go ahead and let you in on a little secret. Well, more like a simple FB Ad Strategy that will get your podcast in front of your ideal listener. Although we can't promise you that once your podcast is in front of them, they will automatically subscribe, we can make it a little easier for them to find you!
How do I get started?
Okay! First things first, In order to implement this strategy, you'll need to have both a FB Page and an Ad Account set up. 
Oops, I haven't done that yet...
No worries, go ahead and visit the link below, Click on "Create an Ad" on the top right-hand side of the page to get it all set up. Then come back and...
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How To Launch Your Offer with Facebook Ads

Uncategorized Jul 17, 2020

So you are preparing to launch your product, program, or online course and you're wondering..."How do I get more people to sign up for my launch and purchase my offer"

I gotchu boo 

I've found the best time to run Facebook ads is BEFORE you launch aka pre-launch phase. 


It may seem weird to pay for ads directing people to your free offers but listen...EMAIL IS QUEEN. We want to get as many dream customers into your funnel. When running ads to COLD TRAFFIC you'll need to warm them up before they'll buy from you and we do this via email. Most people try to run Facebook Ads to cold traffic and sell them something... which means they have to spend A LOT of money (thousands and thousands) to get people to click on the ad and look at their sales page...with NO guarantee they will buy after reading the sales page.

It's kind of like walking up to a bunch of strangers in New York City and asking them to buy your program. Most of them...

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How to Write Freakishly-Effective Ad Copy

copywriting facebook ads Jun 19, 2020

Ever try [and fail] to do your own Facebook Ads?

I see this often. I get hired frequently to fix people’s broken ads and help them start making money.

There are many ways to write copy that gets people to take action, but here's a template in case you want to save some time.

  1. The headline is the first 1-2 lines of your copy and it's what people see first. The headline is the most important part of your ad copy. I REPEAT...it's the most important part.
  2. Describe the problem your ideal client is having as it is in their mind.
  3. After painting the problem I like to give them a taste of what the solution would feel and look like.
  4. Introduce your offer and let your reader know what makes your offer special/different/unlike any other on the market
  5. Social proof is so important. This could look like a testimonial or a quick statement like "459 moms have already said yes to (your program name)"
  6. Last but certainly not least... You need to give them a CTA. You need to tell your...
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Getting Started on TikTok

social media tik tok Mar 07, 2020

Who else rolls their eyes when they hear "TIK TOK"?

Another platform I need to be on?
Isn't it just for tweens and teens?
I'm too old for this.
My audience is just NOT on Tik Tok.
What would I even post?

I hear ya. Trust me. If you don't believe me, check out the Facebook post I made a week ago. I'm not a "fan" yet.

It's literally my job to be on social media and figure out what works for businesses. Soooo...with all this "TIK TOK" talk...I knew I had to give it a go, even if It felt super awkward.

Listen, I am not a PRO yet. But I'm testing it out---taking one for the team---so we can all succeed in the online world.

Here are some promising Tik Tok facts:

  • 1/3 of its users are over the age of 30
  • TikTok is the fastest-growing social media app, with about 500 million regular users.
  • There's not really any algorithm yet -- which means you can get AMAZING organic reach
  • TikTok just launched the ability to advertise, so for us biz owners--THIS IS A GOLD MINE

So basically what I'm telling...

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