How To Grow Your Podcast With Facebook Ads (in 2021)

How many times have you uploaded your latest podcast episode thinking, "OMG! I can't wait to share this with my listeners! They're going to love it!" only to be met back with the sound of crickets and zero new subscribers. Probably, more times than you're comfortable admitting, huh? It's all right; that's why we thought we'd go ahead and let you in on a little secret. Well, more like a simple FB Ad Strategy that will get your podcast in front of your ideal listener. Although we can't promise you that once your podcast is in front of them, they will automatically subscribe, we can make it a little easier for them to find you!

 

 

Okay! First things first, In order to implement this strategy, you'll need to have both a FB Page and an Ad Account set up. 

 

 

No worries, go ahead and visit the link below, Click on "Create an Ad" on the top right-hand side of the page to get it all set up. Then come back and finish reading the rest of this article! 

 

 

For those of you that are ready for the next steps go ahead and memorize this:

 

 

Why run ads on FB you ask?? Because it's super cheap! You can actually implement this strategy with just $5 to start. As I say this, though, I want to go ahead and set some realistic expectations here by letting you know that just because you spend $5 on ads does not mean you will automatically be flooded with millions of new subscribers. Ads take time. This is just an example to get you on the right path and help you collect data you can use to further grow your subscription base. Because let's be real, you should always prefer quality over quantity. What good are millions of new podcast listeners if they aren't even the people you're creating content for? That's why it is important to know who your target audience is. Where do they live? What's their Age Demographic? Are they Male or Female? That way you can niche down and have a better chance of converting listeners into subscribers.

 

 

"Wow" your Target Audience, with a scroll-stopping image or a short video, preferably 20 seconds or less, and link it directly to your podcast on the Apple Podcasts platform. It is super important to note here that in order for this strategy to work, you must direct your audience to your podcast on the apple podcast platform because once your ad is clicked, your audience will automatically be directed to the native Apple Podcast app where your big beautiful "subscribe" button will be front and center! Making it easier for your audience to hit that subscribe button! And that's actually the magic of this strategy because 54% of all mobile podcast listeners use the Apple Podcast App.

 

 

Let's pretend Marie Forleo has hired Fempire Media to run ads using this strategy. She challenges us to grow her younger audience.

 

So our strategy might look like this: Target Women, who are 24-36, are likely Small Business Owners, enjoy Podcasts, and have access to the Apple Podcast app on their mobile devices.

 

Here's an example of what our targeting may look like when creating this audience inside of FB Ads along with Estimated Daily Results on $5 daily spend.

 

 

Wishing you the best of luck implementing this strategy! I hope it was helpful, and if you're wanting to learn more about running your own ads, go ahead and follow us inside the Fempire Facebook Group, drop your questions and let us know if there's any other way we can best support you!