How to Write Freakishly-Effective Ad Copy

copywriting facebook ads Jun 19, 2020

Ever try [and fail] to do your own Facebook Ads?

I see this often. I get hired frequently to fix people’s broken ads and help them start making money.

There are many ways to write copy that gets people to take action, but here's a template in case you want to save some time.

  1. The headline is the first 1-2 lines of your copy and it's what people see first. The headline is the most important part of your ad copy. I REPEAT...it's the most important part.
  2. Describe the problem your ideal client is having as it is in their mind.
  3. After painting the problem I like to give them a taste of what the solution would feel and look like.
  4. Introduce your offer and let your reader know what makes your offer special/different/unlike any other on the market
  5. Social proof is so important. This could look like a testimonial or a quick statement like "459 moms have already said yes to (your program name)"
  6. Last but certainly not least... You need to give them a CTA. You need to tell your...
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