Did you know that 4 million businesses are already using Instagram Stories ads? Kind of crazy right? So you should definitely be using them too!

Alright, that concludes my Ted Talk thank you for stopping by the blog today! Just kidding, that's not the only reason why you should be using Instagram Story ads although that stat might have made you want to open up your Instagram app, there are plenty of other reasons you should know about before you get started. Not only do you have access to over 500 million daily users, but Instagram Story ads can actually be really profitable, cost-effective, and allow you to reach a wider audience. They don't require you to start dancing as you pitch your offer, however, they are quite easy and fun to create! So let's dive in!

How Much Do IG Story Ads Cost?

Alright, Let's go straight into the money talk. How much does it actually cost to run Instagram Story Ads? On average the cost is between $0.70 to $1.00 per...

Step 1: Go to Business Tools

Step 2: Click On Billing Tab

Shoving money into the Facebook machine and losing it all doesn’t sound like a lot of fun. If you’re not prepared for the IOS14 Update, Have bad ad creative, or simply lack strategy when it comes to your ads, then it’s safe to say your ads probably aren’t doing too hot. It’s all good. Let’s go ahead and dive into the top 3 reasons why your ads suck and what you can do to start creating ads that convert.

1.) Underprepared For The IOS14 Update

Let’s be honest there’s a lot of outdated information out there. The iOS 14 update just launched, so if you're running ads and don't have your domain or two-factor authentication setup, you are at a very high risk of getting your ads shut down. Verifying your domain and setting up two-Factor authentication is essential at this point. Doing this as soon as possible allows Facebook access to your back end, which means they will be able to optimize your ads and keep everything...

Follow The 9 Steps below to Move Your Personal Facebook Ad Account Into Business Manager:

1. Open...

So you are preparing to launch your product, program, or online course and you're wondering..."How do I get more people to sign up for my launch and purchase my offer"

I gotchu boo 

I've found the best time to run Facebook ads is BEFORE you launch aka pre-launch phase. 

SEND ADS TO YOUR FREE SH*T

It may seem weird to pay for ads directing people to your free offers but listen...EMAIL IS QUEEN. We want to get as many dream customers into your funnel. When running ads to COLD TRAFFIC you'll need to warm them up before they'll buy from you and we do this via email. Most people try to run Facebook Ads to cold traffic and sell them something... which means they have to spend A LOT of money (thousands and thousands) to get people to click on the ad and look at their sales page...with NO guarantee they will buy after reading the sales page.

It's kind of like walking up to a bunch of strangers in New York City and asking them to buy your program. Most of them...

Ever try [and fail] to do your own Facebook Ads?

I see this often. I get hired frequently to fix people’s broken ads and help them start making money.

There are many ways to write copy that gets people to take action, but here's a template in case you want to save some time.

1. The headline is the first 1-2 lines of your copy and it's what people see first. The headline is the most important part of your ad copy. I REPEAT...it's the most important part.
2. Describe the problem your ideal client is having as it is in their mind.
3. After painting the problem I like to give them a taste of what the solution would feel and look like.
4. Introduce your offer and let your reader know what makes your offer special/different/unlike any other on the market
5. Social proof is so important. This could look like a testimonial or a quick statement like "459 moms have already said yes to (your program name)"
6. Last but certainly not least... You need to give them a CTA. You need to tell your...

Who else rolls their eyes when they hear "TIK TOK"?

I hear ya. Trust me. If you don't believe me, check out the Facebook post I made a week ago. I'm not a "fan" yet.

Listen, I am not a PRO yet. But I'm testing it out---taking one for the team---so we can all succeed in the online world.

Here are some promising Tik Tok facts:

• 1/3 of its users are over the age of 30
• TikTok is the fastest-growing social media app, with about 500 million regular users.
• There's not really any algorithm yet -- which means you can get AMAZING organic reach
• TikTok just launched the ability to advertise, so for us biz owners--THIS IS A GOLD MINE

So basically what I'm telling...